Case Study
From one web-converted lead in 2022, to $1 million in surgical leads generated: How a private plastic surgery practice in Flagstaff, Arizona went from being largely unseen on Google to ranking in the top 10 for the keyword “plastic surgeon” nationwide.
Services:
- Custom Web Design
- Content Strategy
- Google Ad Management
- Print Ad Management
- Social Media Management
- Consulting
Opportunity
Plastic Surgeons of Northern Arizona recognized the need for a comprehensive overhaul, the practice sought a mobile-responsive website paired with a robust strategy encompassing content marketing, lead generation, and patient engagement.
Our Solution
To address these challenges, we devised and implemented a multi-faceted solution. First, we crafted 160,000 words of detailed, medically-reviewed content aimed at increasing organic search visibility. This content was strategically designed to cover frequently searched key phrases relevant to the plastic surgery industry, thereby attracting more potential patients.
In addition to the content overhaul, we custom-developed a new, high-performance website for the practice. The site was engineered to be lightning-fast, enhancing user experience and engagement across all types of devices, particularly mobiles, which are increasingly used for medical queries.
In 2023, we published 48 physician bylines on the site, each targeting key search phrases. This targeted content strategy led to nearly half a million new search impressions and generated 6,200 organic clicks, significantly expanding the practice’s online footprint.
Results
Since the site’s launch in July 2023, it has attracted half a million visitors, a testament to its enhanced visibility and appeal. These visitors have resulted in substantial engagement and conversion metrics, including 400 digital consultation requests and 280 new newsletter subscribers. Most importantly, these efforts have directly contributed to over $500,000 in revenue from completed procedures, underscoring the financial impact of our digital marketing strategy. These results illustrate the transformative effect that a well-orchestrated digital strategy can have on a medical practice’s growth and profitability, proving that with the right tools and expertise, significant enhancements in patient engagement and revenue generation are attainable. In May 2024, the website refresh project and content marketing strategy earned a 41st Annual Healthcare Advertising Merit Award out of 4,300 nationwide applications.
“Mesa Marketing designed the website for the medical practice that I work for. I refer patients to if frequently because it is easy to use, aesthetically pleasing, and holds a wealth of organized information.”
– Kelly Patterson, PA-C, Plastic Surgeons of Northern ARizona
