How a rural Virginia solar grazing company became a digital thought leader in solar land management.

Opportunity

Gray’s LAMBscaping, a niche service provider in the solar grazing industry, recognized the need to build a strong digital presence. With a focus on leveraging their expertise in agrivoltaics, they sought to attract more clients and establish themselves as industry leaders. The challenge was to create a brand and online strategy that would not only resonate with their target audience but also drive measurable results.

Our Solution

To address these challenges, we developed and executed a comprehensive branding and marketing strategy for Gray’s LAMBscaping. Our approach included:

• Branding: We crafted a unique and memorable brand identity that reflected the innovative nature of Gray’s LAMBscaping’s services.
• Website Design: We designed and launched a high-performance, mobile-responsive website tailored to their industry. The site was optimized for user experience, ensuring easy navigation and quick access to essential information.
• Content Marketing Strategy and Article Development: We created a content marketing strategy focusing on key solar industry terms. This included the development of 22 long-form articles that targeted specific solar industry keywords such as “what is solar grazing,” “agrivoltaics sheep,” and “solar grazing contract.”
• Trade Show Marketing: We designed trade show materials and a professional booklet leave-behind, helping Gray’s LAMBscaping make a lasting impression at industry events.

Results

Our efforts led to significant success for Gray’s LAMBscaping:

• 2 Digital Leads Generated: Both H&M Logging and EDF Renewables reached out through the website, resulting in a 50% conversion rate to customers.
• 2,000 Unique Visitors: Since the website’s launch, the site has attracted 2,000 unique visitors.
• 552 Clicks from Google: Targeted SEO efforts resulted in 552 clicks from Google.
• Top 10 Google Rankings: Gray’s LAMBscaping is now ranking in the top 10 on Google for key search terms, including “Gray’s LAMBscaping,” “lambscaping,” “what is solar grazing,” “agrivoltaics sheep,” and “solar grazing contract,” with a total of 145 keywords driving organic traffic.

This strategic approach has firmly positioned Gray’s LAMBscaping as a leader in the solar grazing industry, paving the way for continued growth and industry recognition.