Medical Practice Web Design and Lead Generation

Medical Practice Web Design and Lead Generation

How a private plastic surgery practice in Arizona rose to the top 10 for the keyword “plastic surgeon” on Google.

Opportunity

Plastic Surgeons of Northern Arizona recognized the need for a comprehensive overhaul; the practice sought a mobile-responsive website paired with a robust strategy encompassing content marketing, lead generation, and patient engagement.

Our Solution

To address these challenges, we devised and implemented a multifaceted solution. First, we crafted 160,000 words of detailed, medically reviewed content to increase organic search visibility. This content was strategically designed to cover frequently searched key phrases relevant to the plastic surgery industry, attracting more potential patients.

In addition to the content overhaul, we custom-developed a new, high-performance website for the practice. The site was engineered to be lightning-fast, enhancing user experience and engagement across all devices.

In 2023, we published 48 physician bylines on the site, each targeting key search phrases. This targeted content strategy led to 2 million new search impressions in 12 months, significantly elevating the practice’s online reputation.

Results

  • Organic Traffic Growth

    We launched the new site in July 2023. In 6 months, it climbed to the top 10 on Google for the keyword "plastic surgeon." Within 12 months, it received 2 million Google impressions, and attracted 34,000 new visitors.

  • Patient Lead Generation

    In 12 months, the website generated over 490 digital consultation requests and 401 newsletter subscribers.

  • Revenue Growth

    Patients converted through the website contribute over $1 million in annual revenue to the practice.

  • Award-Winning Design

    The site earned a 41st Annual Healthcare Advertising Merit Award out of 4,300 applications.

Project Details

In 2023, we launched a new website and full-stack marketing strategy for Plastic Surgeons of Northern Arizona. One year later, the website has generated over $1 million in surgical revenue in digital patient conversions.

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Client

  • “Mesa Marketing designed the website for the medical practice I work for. I refer patients to it frequently because it is easy to use, aesthetically pleasing, and holds a wealth of organized information.” – Kelly Patterson, PA-C

01

Brand Development

Make a lasting first impression with a powerful brand strategy, crafted by our award-winning identity designers.

02

Website Design

Lightning-fast, SEO-optimized, and visually engaging sites. From design to content writing - we offer the full package to save you valuable time.

03

Marketing + Public Relations

Elevate your brand with data-driven stakeholder engagement campaigns. We develop messaging, assets, and strategies to catalyze growth.

Let's Connect

Let's Connect

Let’s see if Mesa is the right fit for your organization. During our free consultation, we’ll discuss your project goals, brainstorm strategies, chat about pricing estimates, and answer your marketing questions.

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